On a low budget film, product placement can save costs in craft services, props and set design. In order to get these products, it usually only requires a friendly call to a product placement company. I once received a shipment of 1000 cans of pepsi for free. Ducati once allowed my film to select any motorcycle to use for the production for free as long as the mileage stayed below a certain level. Even Hustler sent a box full of magazines because the scene read "Guys reading Hustler magazines." All of these items save money in your film budget and allow you to spend your movie budget on other expenses. On bigger budgeted studio films, these companies will not only donate these items but will also pay to have them in your film or run an ad campaign promoting your film and their product (think BMW and James Bond)!
For a sample film budget check out www.QuickFilmBudget.com !
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