Trailers

Of course, the quality of the feature film itself is extremely important when selling it to distributors. But an important tool used to sell it is the trailer which is about 60-90 seconds in length and conveys the genre, tone and scope while featuring the stars in the film. Most sales agents will demand a trailer before they agree to sell the film. As a result, make sure that your film budget includes a line item for either "Sales Materials" or "Trailer".

Here are some helpful tips in creating the trailer.
1) Hire a professional trailer editor. There is a difference between a feature editor and the trailer editor in that a trailer editor only has about 100 seconds to convey the entire message and they generally know what kind of shots to look for to create the trailer.
2)Look for an editor who has access to editing equipment so you don't have to pay for an avid.
3)The trailer editor should have a resume of other trailers in the same genre.
4)Most importantly, make sure the trailer rocks!